Hello, I'm Erim and this is my story.

The loss of my mother when I was just 8 years old left a void in my heart that words can hardly describe. Her absence echoed through every corner of my life, but there was one thing that lingered in my memory above all else—her long, beautiful hair. It was a symbol of her strength, grace, and identity, a part of her that cancer cruelly took away. As I watched her bravely fight that battle, I made a silent vow in my heart: I would find a way to preserve the beauty and significance of her hair, not just for myself, but for all who cherished such memories.

My journey began with my Dhadi, my beloved grandmother, whose wisdom was a beacon in those dark days. She was a woman of tradition, with a treasure trove of magical remedies passed down through generations. Her hands, worn with time yet gentle with love, guided me through the process of discovery. We spent countless hours together in her kitchen, surrounded by the scent of herbs and oils, experimenting with unconventional and quirky concoctions. Each mixture was a labour of love, a step closer to something I couldn’t quite articulate but knew I had to find.

There were days filled with hope and nights clouded by doubt. Yet, through all the trials and errors, we persisted, driven by a shared purpose—to capture the essence of my mother’s hair in a way that honoured her memory. And then, after years of dedication, the moment of revelation finally arrived. The perfect combination emerged, like a gift from the universe, and it was more than just a formula—it was a legacy.

That moment changed my life. It wasn’t just about me anymore; it was about every person who had ever loved and lost, who had ever needed something to hold onto when words failed. I felt an overwhelming responsibility to share this incredible discovery with the world.

And so, 15 years later, the dream became a reality. ByErim was born—a luxury hair and beard care brand built on the foundation of love, loss, and a deeply personal journey. It's not just a product; it's a tribute to my mother, a gift to those who understand the profound connection between memory and identity, and a testament to the enduring power of love.